CRYSTAL LYN MORAN
Senior Graphic Designer
PHOTOGRAPHY | PRINT | WEB & MULTI-MEDIA
Deadline-driven, accomplished graphic design professional with 20+ years leading innovative initiatives in the production of high-quality content for multi-media platforms, including video, web, print and live productions. With a history rooted in technology and publishing, recognized for being a strong conceptual thinker with the ability to execute creative solutions, drive productivity, and manage workflows of editorial, design, and production.
FEATURED CAREER PROJECTS
CLIENT: Musician, moodorgan
◙ Executed 3 high-end multi-media concert experiences on Hollywood Blvd:
Videography and editing; visual design for costuming, lighting, hair, makeup, video mixes, and social media.
Promotional materials: screen-printed tees, stickers, posters, online promotions, EP packaging, and presentation.
Finessed 3 “shoe-string” budgets to deliver compelling graphic design services that resulted in 3 profitable events.
Areas of Expertise
End-to-End Creative Management | VIDEO EDITING | TRADE-SHOW | tALENT MANAGEMENT| MEETING Timelines & Budgets | Technical Acumen | Web Design | ADVERTISING & Marketing | Project Management | Digital & SOCIAL Media | BRANDED Content | PROBLEM-SOLVING | Concept & Story Development | VIDEOGRAPHY | TIME MANAGEMENT | CUSTOMER FOCUS | TRENDS
Graphic Designer, Freelance ◙ 1997 – Present
Expert in communicating and facilitating the art direction and formatting of design deliverables, producing marketing collaterals in both print and digital environments for a diverse group of clients. Ensuring on-time and on-budget execution of projects that include logotypes, motion graphics, interfaces, web development and coordination, video and live stage shows.
- Designed and produced a low-cost, targeted film festival promotion package for independent documentary film client, Headspace; resulting in a positive reception and approval for film production.
Senior Graphic Designer ◙ 2013 – 2015 TS Publishing & TS Printing ◙ Killeen, TX
Leveraged creative and strategic thinking to develop concepts and finished materials from original ideas and/or client’s necessity, designing advanced graphic artwork for print advertising, promotional materials, website development, and social media presence management while participating in talent management, coaching and training junior level graphic designers.
- Researched and proposed an in-house cost-saving printing efficiency that increased profits from ad sales and inspired a new line of design and printing services (TS Printing) being marketed to the owner’s existing client base.
- Utilized Project Flow Solutions from the Adobe Creative Suite to efficiently automate repetitive monthly advertisement design, increasing productivity and contributing to time spent on new client acquisition and retention.
Graphic Design Specialist ◙ 2003 – 2006 Wells Fargo Foothill ◙ Santa Monica, CA
Partnered with the corporate brand team and Communications Director to facilitate the cohesive rebranding of Foothill Capital Corporation to Wells Fargo Foothill after a company merger; blending elements from the existing brand into the new brand identity and color scheme, establishing the framework for all future collateral, including publication advertising, trade show booth and sponsorship materials, direct marketing, and sales pitch materials.
- Reduced costs by developing unique solutions that streamlined the retail finance marketing portfolio; re-tooling and energizing multi-phased advertising campaigns, including 4 color postcards printed in bulk and used for short ad runs.
Earlier engagements that contribute to skillset and qualifications include Instructor (Westwood College of Technology – 2002), Web Designer/Project Manager (Printable.com – 2000-2001), Graphic Designer (Kablink.com & Pixeled.net – 1999-2000).
ADOBE CREATIVE CLOUD SUITE: PHOTOSHOP | BRIDGE | IMAGEREADY | ACROBAT | ILLUSTRATOR | INDESIGN | ILLUSTRATOR | INDESIGN | PREMIERE | FIREWORKS | DREAMWEAVER | AFTEREFFECTS
MICROSOFT: WORD | EXCEL | POWERPOINT | OUTLOOK | ACCESS ◙ QUARKXPRESS | HTML | CSS | WORDPRESS
Bennington College ◙ Self-directed interdisciplinary visual arts and theatrical design program.